Amsterdam, 2018 (ongoing)
Added-value of the product
choose the storyline
After the first episode being the same for everyone, 3 options are presented to the user. She/he selects the one that likes more
jump to erotic scenes
Thanks to the highlight on the video’s timeline, the user can skip the story and jump to the most arousing and provocative moments of the storyline
be part of the community
By commenting under the video. The workers follow those comments, and answer. The aim is to create a community feeling based on respect
get to know the crew
Chat online with each of the staff members to create a closer relationship with the personnel and consumers. Yes, even with your favorite actor or the series director itself!
Main examples of user research
Five participants. Among them users, UX/UI designer and a digital marketing expert. I followed the procedure proposed by Dona Spencer.
Online usability test to 18 participants with diverse backgrounds, nationalities, and gender. I tested the friendliness of the website by assigning them a task.
concurrent think-aloud protocol
Three participants of different nationalities and gender, I tested if the visual effects of the site were evoking a sensual feeling.