Bea Ibeas
My Erotic Tale
A female-friendly erotic online series that involves user interaction in the storyline.
Personal Project
Amsterdam, 2018 (ongoing)

The challenge

The current mainstream pornography is degrading, especially for women, and this has consequences in the consumer’s sexual attitudes.

The solution

A female-friendly erotic platform with gender egalitarian values and a fair trade towards their workers, in which users, interact the storyline by choosing the following chapters.

The process

I stared with brainstorming followed by a co-creation session with users to define the concept and functionalities. We define the main characteristics. Later, I did a prototype and iterated on it from user journeys to A/B tests, testing from the overall web to the smallest detail.

Added-value of the product

After the first episode being the same for everyone, 3 options are presented to the user. She/he selects the one that likes more

choose the storyline

After the first episode being the same for everyone, 3 options are presented to the user. She/he selects the one that likes more

Thanks to the highlight on the video’s timeline, the user can skip the story and jump to the most arousing and provocative moments of the storyline

jump to erotic scenes

Thanks to the highlight on the video’s timeline, the user can skip the story and jump to the most arousing and provocative moments of the storyline

By commenting under the video. The workers follow those comments, and answer. The aim is to create a community feeling based on respect

be part of the community

By commenting under the video. The workers follow those comments, and answer. The aim is to create a community feeling based on respect

Chat online with each of the staff members to create a closer relationship with the personnel and consumers. Yes, even with your favorite actor or the series director itself!

get to know the crew

Chat online with each of the staff members to create a closer relationship with the personnel and consumers. Yes, even with your favorite actor or the series director itself!

Main examples of user research

Five participants. Among them users, UX/UI designer and a digital marketing expert. I followed the procedure proposed by Dona Spencer.

co-design session

Five participants. Among them users, UX/UI designer and a digital marketing expert. I followed the procedure proposed by Dona Spencer.

Online usability test to 18 participants with diverse backgrounds, nationalities, and gender. I tested the friendliness of the website by assigning them a task.

usability test

Online usability test to 18 participants with diverse backgrounds, nationalities, and gender. I tested the friendliness of the website by assigning them a task.

Three participants of different nationalities and gender, I tested if the visual effects of the site were evoking a sensual feeling.

concurrent think-aloud protocol

Three participants of different nationalities and gender, I tested if the visual effects of the site were evoking a sensual feeling.

The website is also designed under the guidelines of a gender-egalitarian approach to graphic design.
View guidelines
Currently, I am building the rest of the pages and researching on how can sensuality be expressed through motion and interaction: